The advertising industry in digital audio has experienced significant growth in recent years, thanks to the rise of streaming services and podcasts. Digital audio advertising refers to the practice of delivering audio ads to listeners via digital platforms.
There are several types of digital audio advertising, including:
In-stream ads: These are ads that play during a streaming audio session, similar to how commercials play during a TV show. In-stream ads can be pre-roll (before the audio content starts), mid-roll (in the middle of the content), or post-roll (after the content finishes).
Programmatic audio ads: These are ads that are served to listeners in real-time, based on factors such as their listening behavior and demographic information.
Branded content: This refers to audio content that is created by a brand and integrated into a podcast or other audio programming. Branded content can take the form of sponsorships, endorsements, or product placements.
Overall, digital audio advertising provides brands with a unique opportunity to connect with engaged listeners through a range of formats and platforms. Nodalab’s marketplace is the perfect place between brands and creators. Our purpose is to make monetization successful and accessible through digital audio. If you are a brand and you’re looking to grow and expand in this new and innovative medium, get in touch with us, and we’ll gladly walk with you to achieve your marketing goals.